One of Houston's leading advertising and marketing technology platform that collectively delivers marketing solutions is seeking an ambitious, energetic, and experienced Digital Sales Manager to join their growing team. The Digital Sales Manager should have a proven track record of driving sales revenue and selling marketing/digital advertising solutions to business-to-business (B2B) clients. This role will develop relationships with new clients and direct advertisers to fulfill their digital media needs and maximize their potential on all platforms. They are responsible for directing sales processes to generate results, planning, and overseeing all client campaigns, and identifying market opportunities and market/platform shifts while maintaining an awareness of new services and competitor status.
Responsibilities
- Proactively complete activities such as cold calls and emails, research, and face to face meetings to fill sales pipeline and meet predetermined weekly, monthly, and quarterly sales goals.
- Manage and monitor prospective leads in the CRM as they are nurtured and developed into qualified opportunities through the closed/won stage.
- Ensure that both customers and prospects have a detailed understanding of digital media solutions through a consultative selling approach.
- Support the client’s customer journey to launch campaigns on time, within budget, and to predetermined target audiences.
- Utilize CRM platform on regular basis and other tools to track, plan and report client activity daily and weekly to management.
- Ensure customer satisfaction by proactively anticipating issues, responding quickly and accurately to problems, and problem solving creatively to find solutions for customers.
- Maintain standards of performance as outlined by management, including monthly revenue targets, active retention account goals, and weekly sales meeting targets.
- Develop and present monthly reporting and conduct quarterly business reviews.
- Work collaboratively with cross functional teams, including Media Services, Marketing, Account Services, Operations and Product teams.
- Build strong partnerships by acting as a dependable, results-oriented partner, understanding, and effectively communicating our client’s evolving needs.
- Stay up to date on digital media solutions/tactics, the programmatic industry landscape, and local market dynamics, and communicate these at all organization levels to support business proposals.
- Serve as an industry expert in digital advertising specifically in search, eCRM, marketing strategy, and social media.
- Showcase thought-leadership and intellectual curiosity to seek out innovative tactics to solve business challenges.
- Monthly networking at industry functions and conferences to drive new relationships and lead generation.
- Identify additional revenue or partnership opportunities with current clients, while continuing to prospect for new business.
- Demonstrate consistent communication and follow through with accounts, management, production, and other applicable departments to drive client retention, growth, renewal, and satisfaction through reviewing digital ad performance reports and make recommendations to further increase results of the customers advertising campaigns.
- Travel as needed to meet with key decision makers to close and retain clients and conduct quarterly business reviews.
Qualifications
- At least three to four years of experience in business development, sales, or account management is required, preferably selling digital marketing/advertising in an agency setting.
- A bachelor’s degree from a four-year university in Business Administration, Marketing,
- Advertising, or other related field is preferred, or additional experience in lieu of a degree.
- Knowledge and understanding of demand-side (DSP) advertising, social media advertising, search engine marketing/optimization, and services focused on marketing (webpage development, content development, influencer marketing, etc.).
- Familiarity with the RFP/RFI process within the context of a digital media brand or marketing agency.
- Proven ability to meet or exceed an individual revenue target while accomplishing other defined goals within a role.
- Ability to identify prospective clients, understand their business/organizational challenges, and formulate strategies to alleviate pain points.
- Strong communication skills with the ability to relay complex technical concepts in simple terms while engaging in active selling techniques, account management, and navigating evolving digital expectations.
- Ability to take a consultative approach to all meetings, with prior research and audit of prospective clients’ digital footprint.
- Strong presentation skills and professional presence to lead the sales process with appropriate customer executives and business partners.
- Proven ability to form relationships with agencies and other businesses in the marketing and advertising ecosystem.
- Strong work ethic with a positive attitude, pride in quality of work, and passion for collaboration in a team environment.
- Expertise in MS Office including Outlook, Word, Excel, and PowerPoint.
- Effective utilization of CRM and pipeline tracking (i.e. Salesforce, Pipedrive, HubSpot, Zoho, etc.).
- Ability to travel monthly for in-person meetings, speaking engagements, board meetings, tradeshows, etc.
Compensation & Benefits
This is a salaried position subject to current market demands and candidate experience that offers the opportunity for bonuses and includes a competitive benefits package; Medical, Dental and Vision benefits, 401k, and generous PTO.